Influence #5

It’s astounding to me to see the thousands of people that show up to the various concerts at the Jiffy Lube Live Center.  What is that common factor inside every concert goer that drives them to show up that night.  It can’t be just that they like the artists music. Is it?


Why do you want to influence others? Well, everyone desires something.  I can’t think of any decent person that just wants to sit by and let luck decide their life..  It is important to believe in something.  I mean to be passionate about a cause.  Whatever that cause is find it.  If you are passionate about something, then you definitely do it more than once a week.  For instance, politicians jobs are to influence their constituents. Lobbyist’s jobs are to influence the politicians.  We as citizens influence the politicians as well.   It’s all an accepted circle. So much so, that there is a business out of it.  There are people who get paid to negotiate and fight on your behalf.  My goal is to teach you the basics of how to do that yourself.  The best politicians can be friends with you even if your beliefs aren’t the same. Most people can at least tolerate those types of politicians.

The goal of this chapter is to influence others regardless of their beliefs.  Some people try to win influence or likeability over others by riding the fence on issues. To me there is nothing more distasteful than someone who can’t commit to a stance on a major issue.  This is an ameture mistake. You are no longer an ameture. Now, there are some people who truly can’t decide on one thing like religion, or political affiliation and that is fine. But, for those that intentionally hide, skew, or split their views to please others, it is unattractive.  I encourage you to be empathic those those with opposing viewpoints. You will win more friends with a tongue of sweet honey than a tongue of fire. Practice communicating your feelings to friends.  Let them know how you feel about something caring they did for you.  They will appreciate that and keep on giving.  You can leverage your friends trust in you to make more friends and influence more people.  Trust creates credibility. Credibility creates desire, more trust, and deeper relationships.  My friends I’ve had for years share and do way more things for me than the friends I just met  six months ago.  I’ve taken time to build trust, establish connections, and lend a helping hand. In return, my friends have shared their knowledge, experience, and assets with me.

The simple truth is that most people like friendly, warm personalities.  The best way to get friends that will connect with you is to treat people how you would want to be treated. People who are similar in behavior to you will gravitate towards you without you even trying. It should be natural to be yourself right?  Actually it’s not easy for a lot of folks.  With enough practice, you will realize that being yourself in life is a lot less stressful than trying to be someone you are not.

Even though my advice is to look similar to those you want to attract, I am by no means advocating dressing poorly. If it just so happens that the individuals you hang around like to wear tattered clothing and that is the style. Then so be it. However, in most cases, your classiness of dresses directly correlates with your level of quality in people’s minds.   It’s automatic. We naturally see someone in nice clothing and assume they are big shots.  I can’t tell you how many times I’ve been treated differently when going into a store two times wearing two different types of clothing. Some time ago, I nailed an interview wearing a Goodwill suit that cost me eight dollars . This was for a supervisor position at a big corporation in Washington, DC.

We also feel important when we surround ourselves with good looking, aromatic people.  In my research for this book I met a couple different people who employed a strategy that is the exact opposite of mine. These people prefered to go out on the weekends with acquaintances who looked less desirable than them so that they would be more attractive by comparison. I don’t recommend this because then the focus is too much on judging the looks of your friends. You should focus on looking good in public and surrounding yourself with others who care about their personal image. This includes basic hygiene, body language, and social cue awareness.

Another thing that we instinctively do is compare things. We compare cars, homes, significant others, toys, pets, you name it.  That’s the reason why comparative bargaining works.  When you are trying to persuade someone to do something for you it’s often hard to find out their limits directly. A lot of times they don’t know. What I like to do is ask them for whatever favor I need at a level that’s just barely absurd. A level that I know they don’t have time or ability to complete. Then when they say no, I debate that offer with them for a bit. If they still say no, I ask for that same task but at a moderate level.

Let’s say you need a housemate to clean a room in the house.  Well I won’t ask for them to clean the whole house but I’ll ask them to clean two rooms in one weekend. Then if they say no, I’ll convince them why they should clean two rooms.  If that doesn’t work, which it probably won’t, I’ll ask if they can clean just one room and i’ll clean the other room.  At that point they would say yes because cleaning one room is way better than cleaning two rooms.

Which brings me to my next piece of information.  People are more compassionate and willing to perform favors when they see you pulling your weight.    They want to see that the requestor is doing his or her share. They are also more willing to return a favor.  Favors and small gifts are important to give to new friends.. My favorite types of gifts are information. For instance, showing someone who likes coffee a cool new cafe or someone who likes yoga, a great yoga website.

You can leverage social media to “help” friends commit to something that they have agreed to do with you.  Publicize someone’s commitment to helping you with whatever you desire so they feel committed to helping you. They will not want to let you down for fear of public scrutiny or the guilt in their mind.  Their reputation and image are on the line.

Make the person feel smart for accepting your ideas by saying things like, I can tell you are a smart guy.  It’s not just common flattery. it’s they must be dumb if they don’t go along with your plan.  In emotional relationships, even professional relationships people like to feel they are in control even when they aren’t. If you can master this facade then you will win a majority of arguments and decisions.   You will achieve more win-win scenarios because the other person will think they call the shots and you will get the outcome you desired.  Guys especially, like something more when they work to get it. Even if what they achieved isn’t that monumental.

People trust someone who shares similarities with themselves. Similarities attract each other.  If you want to attract someone who likes yoga then you need to dress like you do yoga. Simple as that.  As simple as this fact is, a lot of people don’t realize. I’ve had friends come to me, asking why they can’t get so-and-so to date them.  Well one person looks like they just came from a GWAR  concert while the other is a ballet dancer.  In this respect, you need to focus on what others identify you as not what you identify yourself as.

Personal contact and collaboration go along way in initial meetings.  Give someone a tip on something early on as a peace offering then they may be more likely to give you something later. Keep the ante up on the favors and soon enough you will be trading cars.  A canadian  named Kyle MacDonald, was inspired by a book he read as a child to trade his way to the top. He started with a red paper clip and ended up with a house once he was done trading. His first trade was the paperctoo for a fish-shaped pen. His last trade was a movie role for a two-story farmhouse in Canada.

Increasing your social status is a quick way to increase your influencing power.  There are a lot of professional clubs and associations that cost less than $50 annually.  You can also make your own club for whatever interests you. You can post flyers on craigslist, church bulletin boards, apartment complex bulletin boards, and at local shops.  Social clubs, professional organizations, and associations It’s no secret that social status brings influence.  Check your community center’s online page for clubs.  A lot of churches and businesses have clubs related to sports, travel, or food. Even though you might not be the CEO or the preacher you can still be a big influence in the social scene..

The last but most important key aspect of influence is to allow yourself to be influenced.  This means break down the barriers that you put up to keep people away.  Don’t make excuses for being anti-social.  Make an effort to engage in community events at the club house or pool.  Letting go of your pride and ego will allow you to be vulnerable to influence and reason.  A peer is defined as someone who is equal to you in things like status, ability, qualification, age, and other characteristics.  A friend is generally your peer and sometimes the words are used interchangeably. You can’t be someone’s peer if you think you are better or more important than them.

Tools -Storytelling

The most powerful tool for influencing others is your story. Telling a captivating story can motivate others, recall lost feelings, and promote self-reflection.  How did you get to where you are right now? That is what is interesting to new acquaintances.  They want to know what makes you so important? What is your claim to fame?  In instances where someone has heard about you before, maybe they are a mutual friend, they will want to know details to confirm what they have heard about you.  Hearing a story activates tons of sensors in our brain. It creates images, feelings, and smells.  Stories can be as descriptive as you make them.  The feelings that stories create are engaging and captivating. In 2010, researchers at Princeton University found that the person’s brain telling the story synchronizes with the listeners when fully engaged.   The same waves and sensors fluctuate at the same time.  The researchers also discovered that we think in cause and effect. That is exactly what a story is. We think of our daily lives as stories. The same study concluded that stories are the best way to attune listeners to your ideas.  This is why when you have a dream about an idea you feel so compelled to follow it. The dream story activated sensors in your brain that made it seem real.

If you have been following this guide by been going on adventures then you should have plenty of great stories. People desire to relate their stories to other’s experiences.

Storytelling is so powerful that there are professional consultants who make a living teaching business leaders how to motivate employees using this art. Storytelling can mesmerize listeners by building a bridge into their mind.  The memories that you make with others will be the glue that holds the friendship together.  You can use stories to prove your stance on an issue or a trial you have passed.  Stories are great in the beginning of relationships and friendships. After a few months into a relationship it is safe to easy off on storytelling because by then you will have made great connections with your potential friends. Try not to artificially inject stories into every conversation or else you will be overbearing.
Skill-Charisma and Authority

So you have decided that you want to be more charismatic.  Now it’s time to start acting like it.  Developing charisma is one of the most controversial social science topics out there. Some say great minds are born charismatic like presidents, religious leaders, and business tycoons. I challenge that notion with this exercise.   Try leading dinner plans or evenings out with family. They are perfect test subjects because they know you, they are forgiving, and they are willing to trust you.  The next night or outing try suggesting someone else take lead then be interested in the plans they come up with. Practice being eager to go through with their plan but not too eager or it will seem staged. share some of your short 10 second videos with people at work.  Once you get good at hosting dinner outings then start hosting at your own house.  Make it a bi-weekly routine to get everyone in the habit of making your place the social spot of the week.  After a few good times they will be looking forward to it.

Another key to charisma is a great smile. You need a genuine electric smile. Your neighbors should be able to feel your presence when you enter the room. You should be able to feel this presence because the feeling starts with you. If you don’t feel amazing then no one will.    At the end of the day you want people asking you, “why are you so electric!”?  This warming presence will lead to more attention and magnetism from your audience.

You also need to be aware of the tone of your voice and your facial expression. Speak loud but don’t yell. Don’t cover your mouth when you talk.  Periodically raise your eyebrows in interest when listening to someone’s story. Nod your head in agreement from time to time to show that you are keeping up with the topics at hand. Watch other people’s facial expressions to make sure you don’t look too excited or too depressed.  Don’t repeat old content. Keep the conversations moving. Speak at a steady pace, not too slow or fast.  Keep your stories short as well. When you respond to other people, appeal to their topics using colorful words and insightful questions.  Alter your voice volume  to keep the audience interested.  If you talk in one pitch then people will start to lose focus.  Throw in dramatic pauses with your sentences to give your audience a chance to reflect.  Also, remember to stand tall like a president and talk with your arms for maximum engagement. Don’t be stiff.  The first part of delivering a message is the message, the second part is how you deliver the message.

With charisma, we can use comparisons to our advantage again.  Metaphors and contrasting statements will leave lasting effects on listeners.  Metaphors and contrasts draw correlations between opposites.  Contrasts force listeners to reflect on statements that contradict the normal human behavior.  Comparisons cause listeners to realize the distance between two points.  It is equally important to listen to what others have to say. Facilitation of the conversation is an easy way to appear in control with minimal talking required.  Refer to the graphical  guide for tips on facilitation.

Preparation #4

If you have ever been a boyscout or girl scout then you understand the need for preparation.  Most military pro’s also know the importance of preparation.  I never go on a day trip somewhere without water, snacks, flashlight, knife, and other tools.  We want to prepare for social encounters and other life events.  Imagine the amount of preparation that goes into planning a wedding so that those 3-6 hours are as amazing and flawless as can be?  That’s the type of preparation you want to put into your daily life. But, you don’t want to spend that much time, of course. I want you to be able to apply the 80/20 rule. Now, that we are aware of our strengths, weaknesses, and those of the participants in our social gathering, we can prepare for success.  Our success is defined as whatever goals you want ot achieve from the event, conversation or what have you.

I used to always feel like the last one to find out something whether it was a new video game, new band, or current event.  I hated being the last one to find stuff out so I vowed to change that. I thought about chipsets. They are known for being the original adopter’s of many things unique and unseen.  I wanted to be the ultimate hipster in the sense of the word but not the clothing style.  I decided to find out popular news websites, news apps, new music apps that I can use to stay current.  One of my favorite tech news apps is called AppyGeek.   The Instructables website is a great resource for staying current on cool do-it-yourself projects. There are a lot of great guides on making anything from lawn ornaments to shaving yourself with fire.

The best way to be prepared is to know your surroundings through familiarity. The typical person probably has routine places they go to for different things every week such as church, grocery store, gym, work, and maybe a park.  An expert socialite like you needs familiar social spots so that when you show up people know your name, where you like to sit and what you like to order.  Whether or not your thing is bars, clubs, sports, or pottery. Own it.

For a common social example lets take bars. One week you decide to try five different places, which isn’t hard especially if they are within walking distance.  Feel free to take one friend.  If you take a group then it will be harder to create an identity with the bartenders and servers. Make sure you sit somewhere open with lots of light so that you will be noticed by other staff and patrons.  Don’t be shy with you body language while investigating the decor, patrons, and other details of the bar.  You want the staff to know that you are interested in your surroundings and approachable. Look out for someone dressed extra well. It could be the bar manager. Try to make eye contact with him or her. You order your favorite drink at each one.  Hopefully, you can show up during happy hour where there isn’t too much of a rush so that you can talk to the bar tender.  If there is a big rush during happy hour then this might not be a good spot to select because it will be harder to get noticed.  You also don’t want to be the only person there.  You openly tell the bartender that you are looking for a new bar to go to.  Make sure you leave a generous tip before you leave.

Out of these five bars you have picked one and decided to go back within the next 48 hours with a small group of friends.  Greet the staff by name if you remember.  If you had a great conversation with them and returned within 48 hours then it shouldn’t be too hard. Bartenders and servers are proficient at remembering who tips well. They will be happy to see you have returned with friends. If the opportunity arrives, feel free to introduce your friends and mention that you brought them here because you had such a great time the first visit. through in your mind.

Meetup, a great app for iOS and Android, connects you with people who are interested in the same hobbies as you.  You can search groups based based on interests, location and popularity. Once you find a groups you like you may join them so that you can go to the “meetups” and communicate with the members.  This is a great way to make new friends or meet people in a new city.

Tools – Leveraging Mobile Tech

In my quest for originality and never being the last one to find out about something again, I have employed several apps. Check out life hacking apps like Band of the Day, Reddit Is Fun, and Wondrous. When I get new apps, I always make sure to check the notification settings.  Especially if it is a social networking app, I want to make sure I’m notified when anything monumental happens.

Band of the Day shows you a new band every day. Most of the time you get to listen to one to two full songs from the band.  “Reddit is fun” allows you to communicate on the Reddit forums from your mobile easily.  Depending on who you talk to, you could get a negative opinion about Reddit. Some of the content can be pretty useless or unwanted. Reddit is the sewer of the information highway but if you search correctly you may find a shiny quarter of information. It’s especially useful for finding detailed information like “Is it legal to pick up money from fountains in shopping malls?”  Wondrous tracks where you have been in the world by placing a marker on its map.  It creates a fog over the areas that you haven’t been on the map to create a plan on words of the war term, “fog of war”.

Use these apps to get started with your preparation, then find your own new ways for staying current. Interacting with people on Reddit and meetup will give you two very different types of social exposure.   This will help you prepare to deal with different personalities.

Skill-Spontaneity and Pretexting

Being spontaneous helps build great reflexes.  Over lanning is never good in a social situation because you lose site of the big picture by focusing on minute details. Anytime you are offered a responsibility, that is an opportunity in disguise.  You are constantly being tested and selected.  Your boss tests you, your teacher, your significant other’s parents, the guy sitting next to you at the cafe. They are constantly challenging you.  Humans are curious. They want to discover your worth.  Take responsibilities as a chance for opportunity which provides personal growth. When you decide to go with a plan, commit to it. If you promised to take your significant other on a picnic but it rains. He or she might say “ah forget about it” but don’t accept their invitation to let you off the hook. Even though it’s not your fault that it’s raining they will still admire that you offered an awesome solution.  Find a picnic table with  an umbrella  to eat under if they don’t mind eating outside still or setup in the garage on the floor.    The sun porch would also be a great solution if you open up the windows.

Years ago, I wanted to do something especially spontaneous that would show her I love her.  I volunteering at the city’s Alzheimer’s walk that spring.   Earlier that morning I had helped blow up about 50 balloons to tie from one end of a light pole to the other to decorate the finish line.  Once the event was over I asked if I could have the balloons. They wondered what I was going to do with them but I said it was a surprised because some of the people know my girlfriend at the time.  I walked the bundle of balloons from the park all the way back to campus to tie in front of her dorm. I also put a poster board sign out that says “I love you”. Multiple girls came out of the dorm while I was setting this up.  I got lots of compliments and gawkings. A couple girls even said they wish their boyfriend did stuff like that. Yes guys, it is cheesy but girls love it. Some guys do as well.  My girlfriend ended up loving it too.

Later that year, we became long distance as she had to go home for the school break. I had to do something that would top the last big thing I did for her. Randomly, it came to me.  Give her a box of Hershey kisses, one for each day we are apart. So, I did. She loved it. The opposite sex loves sticktoitiveness. be the wrong thing, be different, be unpredictable, say the wrong thing, lose at stuff and laugh about it. when you mess up or do something corny laugh with the person who laughs at you.But don’t mock them, laugh with them. define what is mainstream response. do something different. rinse, repeat. adventures create stories which supplement storytelling. make unorthodox or stretch analogies, don’t let someone be able to guess what your next move is. Be courageous in our actions, if your friends are afraid to talk to that girl or group of guys the ngo for it. Let your friends fear fuel you. For the next week practice hiding your emotions

Awareness #3

Awareness is key to becoming an effective leader in social events.  You need to be aware of your gaps in life.  These are your weaknesses. When you close these gaps you will grow personally.  You also need to be aware of your strengths so that you can leverage them.  The best way to find out your strengths aside from trying new things everyday is to set quiet time for self-reflection. Socialites are efficient at watching where a conversation is going. This is done by observing behavior and characteristics.  This can only come with experience and practice.  When planning a dinner party take note of different personalities of the guests. Be alert to which ones will clash. Blunt people tend to not like other blunt people.   Look at the body language of people you are talking to. If they are relaxed, they will be leaning on something. If they are fidgeting then something could be on there mind. If they keep checking their phone or watch then maybe they are in a hurry. Watch their eyes. Always try to maintain eye contact with whoever you are in a conversation with. Your eyes send more messages than you tongue can send.  You can show someone you are listening by just making eye contact and nodding your head.  If you see their eyes dart around then maybe they are focused on something else.  This doesn’t necessarily mean they aren’t interested in you, but that they attention is divided.  A lot of people find it hard to concentrate one thing for at least 60 seconds.  Concentration takes patience, but those who focus on the topic at hand will be great conversationalist.  I consider keen concentration, focus and awareness “Lifehacker” skills.  A life hack is a colloquial term for any skill that provides life productivity. Check out the lifehacker website for more information.

Once you become really good at reading body language you will be able to read lips.  You will be able to hear things that you don’t normally hear. You will be able to read what people are thinking without them telling you. If you train yourself to learn the physical movements of the lips you will be able to hear from afar with your eyes.  This helps at loud bars and concerts as well as many other occasions.  Websites exist filled with games and guides on how to read lips.  Try out’s exercises.  I challenge you to listen out for a new sound everyday or try to notice something that you didn’t see before. I challenge you to take a break from technology use on your daily commute. Pay attention to details, advanced users will be able to read lips, this helps with information gathering and it’s fun to show off at restaurants with your date. You can tell him or her what the other table is saying .I like to play this game with my best friend when we go people watching. We will act out what another couple or table is saying by saying words the words to ourselves.

Observe your surroundings, by asking questions and you will notice a lot of things you haven’t seen before. When you tell friends about your new exciting adventures you go on or new product ideas. Pay attention to the ones who consistently give you negativity. If they show resentment or jealousy, maybe include them next time and they will be happier. If not then it’s time to cut those ties loose.  Their negative energy more than likely has lasting affects on you and your success.  Abolish the haters, negative Nancies, and saboteurs from your life. You know those debbie downers, the people that are always telling you that something is too hard, or too weird, or too strange. Around 24 years old, I realized that majority of the things I’ve done to get where I was at that point were from doing unorthodox things. For example, the day I graduated college I moved into an apartment three hours away from home then started a new job the next day, contrary to what my parents wanted me to do.  Several years after that, I switched careers from food service to information technology, against one of my former professor’s recommendations. She said that I wouldn’t excel in the field considering the grades I got in my entry level computer courses.  However, I learned that there will always be work available for two types of people. Those who are willing to learn and those who are honest workers.

Another topic of awareness is charity.  You must strive to be aware of neighbors in need. When you help others enrich their lives you become happier and your life becomes more meaningful as well.  Try to learn at least one thing every day and help at least one person everyday. I challenge you to do with by not lending money but lending time and words of encouragement and affirmation.  If you want to reach the most people you need to broaden the types of people you can influence. You need to be able to effectively communicate with the young and old, the rich and poor.  I’m always willing to lend a helping hand to co-workers, friends, and family.  If they someone asked them to describe me in three words, I am certain that one of them would be helpful or caring.  That warmth that I send them generates willingness and likeability. So, offer a to help with dinner, to take out the trash, to wash the car, or help with a big project. The good friends won’t forget your kindness.

Celebrate Awareness - Take 2

Every Christmas I send about 20+ Christmas cards to special friends from work, church, and my social life.  I send them as a reminder of the relationship we have. I want them to know that I cherish them and I think about them during the special time of year when most thoughts are consumed with meeting family. This is one of the ways I nurture my relationships.  Social networks will break down if not maintained from time to time.  Think about the friends you haven’t seen in a while. Friendship takes two to maintain but it takes one to start. Be the person who picks up the phone and calls that friend you haven’t talked to in months or years.

In order to cross barriers of age, build a connection based on interests just like you would with someone who is your age.  Older people tend to value maturity, stability, and vision in a younger person while younger people tend to value, uniqueness, intelligence, and familiarity.  Use these interests and values to bridge gaps in conversations with those who are a different age than you.

You must be aware of your own other-identity. Embrace it. Being comfortable in your own shoes develops confidence and knowledge.  I didn’t start being comfortable with who I was until I found out who I was. Self-identification is the longest journey. Some of us never stop asking who we are. The key is to decide who you want to be then stick to that model.  It’s hard to be friends with someone who is a different personality every day.  We like consistency in our friendships. We like to know who we can count on.   Never apologize for being yourself.  If you apologize for something that you can’t help doing because it’s your personality then you are betraying yourself.  Write down three to five things that you think you are good at then write down three to five things that other people say you are good at. Practice on transferring those skills to another hobby or field.  It is also helpful to mention how important it is to be in tune with your emotions. Some people meditate others like to have quiet time. However you like to medicate yourself, do it. I just want to focus on being aware of your emotions, how they come off in a  conversation and how you interpret other’s emotions.  I take after my mom emotionally and my dad physically. Even though I might not be mad or bored, sometimes my body language and facial expressions show it. After enough getting tired of people always thinking that, I decided to change how I express myself.  I learned that I have to look a tad overly excited in order to avoid people thinking i’m bored or angry. I’m sure you have met that one person who always looks like they are bored, sad, angry or what have you. It can take a while but it is possible to change that expression. You just have to practice in the mirror, then in conversation.  After you start changing your expressions you will receive unsolicited feedback.

Practice observing conversations. Don’t talk much, just listen. If anyone asks why you are so quiet. Just tell them you are thinking.  Observe the direction the conversation is going. Notice the tone of people’s voices. Is one person dominating the conversation? Are there any loud tones? Are there a lot of hand gestures?  If you do talk, practice thinking of what you are going to say, evaluate it, breath, then say it. This sounds like a lot of steps if you haven’t done it before. But once you get good at it , it will become a habit, and eventually you will be comfortable enough to know how the people you are talking to will react to what you are going to say. Remember habits only take 21 days to create.  If you naturally talk a lot then practice focusing on the content of the chatter. Are people saying things that are relevant and worth saying? What the participants say to change topic? Try focusing on talking only when you have something groundbreaking to say. If you only talk when you have something monumental to say then people will pay attention to you more when you speak and you will learn what is really important to say.  You will realize silence is okay. People will live if you don’t tell them how awesome your dog walking was this morning.  Your time is better spent observing.  Remember it is hard to listen and speak at the same time. I don’t know anyone who has mastered that.

Observing makes you aware of other people’s habits. You will be able to select your friends and acquaintances better by observing how people interact with each other.  Go people watching at different spots. Take mental or physical notes of the similarities and differences between people and cultures at the places you choose. For instance, go to two different shopping malls. Then, check out two different coffee shops. You can see differences in the people that would go to a Starbucks versus those who would go to a local, mom and pop cafe. It’s great to pay attention to detail but you don’t want to over do it. Practice deciding which details about a person are defining attributes and which aren’t unique.  Also, focus on which body parts on a person speak the loudest because everyone presents themselves differently.


Regardless of what you believe about the zodiac, it is an effective tool for dealing with people in all five areas of my speaking with purpose framework.  My focus is mainly on the personality traits part.  I’ve used it to predict new acquaintance’s personalities. I’ve also used it to profile people I am about to meet.  These actions are apart of being aware of personality dynamics and preparing for social encounters.

Here’s a few examples. You’ve just met a girl your age at a gathering with some mutual friends.  Here birthday came up in conversation at the event so you know she is a cancer.. Check the full guide you received in your package for more information on the using the zodiac.  In the few hours you all spent together, you can tell she likes attention from you which means she’s into you but could be quite needy.  You have reinforced these discoveries using the personality guide that shows Cancer signs desire a moderate amount of attention from their friends.  However you are a gemini who doesn’t want to be responsible for entertaining someone for too long.  Seeing these trends you make a decision that she could be more possessive later down the line. Knowing these facts and many more, you can better consider your options or give yourself a heads up to problems that could arise in a potential relationship.

You just ran into a woman at a coffee store who is thinking about starting the same type of business as you.  She gave you her business card. You are interested in starting a business with her but aren’t sure at how your personalities will mesh. Even though you hit it off at the cafe, does that mean you will be excellent partners?  In the interest of time, you want to get to know her quicker in your next icebreaker meetings so you look up her zodiac sign in the guide book. Thankfully, you found out her birth month by an elicitation technique of asking her what her favorite month is. She told you January, then you followed up by asking her if that was what month she was born. She willingly told you that it wasn’t. She was born in December. She just really likes New Years Day.

So, she is a Sagittarius. Upon reading the zodiac guide you find out her sign is very career-minded, goal driven, and great at understanding laws.  This will prove very helpful in researching laws that your business must abide by.  You saw this fiery passion inside her for a little bit during your initial meeting.  At your next business meeting with her, you ask her questions to find out information that will support this prediction about her personality.

If you have a significant other, spouse, or best friend, try this fun exercise.  Look up each other’s birthday signs in the guide, read each other’s sign descriptions and list which you think are true and aren’t true of the person.  Then, share your answers with each other to see what your friend thinks of you. Next, take note of what traits you all have in common.  As I’ve said, we are all unique individuals. Different people born in March will have different personalities that align with the descriptions in the guide. It is up to you to find out which ones are true and which ones aren’t. The guide is merely a tool for predicting a person’s personality. Once you get to know them you will find out their true tendencies.      

Tools -Apps, Informants

    There are a couple of great apps that help with developing different types of awareness. Consequently, there is an app on the iStore called Awareness that lets you listen to music in your headphones while also hearing the outside world.  There is another app called AWARENESS, developed by a New York psychologist, that helps you develop freedom and peace in your own shell.  I think self-reflection, if done regularly  can be very helpful in discovering changes in your lifestyle.

Power #2

My mom and my grandfather always used to say knowledge is power. Read, read, read. Talk seldom, listen often.  More people read less today than 30 years ago. Newspaper sales have decreased while online news subscriptions have increased.  I had two friends who worked for the Virginian pilot for a couple years until they got laid off after the 2008 recession. The recession just tipped the bucket for a lot of businesses that were sitting on the edge of decline already.  We leave in a marvelous age where we can report and read news in real time. We can also look up almost any information within seconds thanks to powerful search websites.  The internet is and will continue to morph into an efficient outsourcing of our brain. There’s no need to carry around a Rolodex anymore or remember phone numbers and dates of birthdays because we can store those in our phones.  Powerful people, in a social sense, know a wealth of information.  The ancient powerhouses like Michelangelo, Leonardo Di Vinci, and Albert Einstein knew about various different fields of work.

Powerful people don’t have to be heard. The best influencers are powerful listeners.  If you just sit back and listen to people they will teach you a lot. Loose lips sink ships. Sometimes if you just sit back, listen, and ask the right open ended questions, you can find out the scoop at the office or the next big change with the school board.  This information can be used as leverage for something later down the road.

I love talking to senior citizens, they have so much knowledge and insight on the ways of the world.  Some have a story for everything.  A lot of times we might look at a person’s outer image to judge the usefulness of their stories. This will cause us to miss out on useful connections. Two of my favorite bands, Kiss and Metallica, are considered weird amongst certain clichés of people, not in the heavy metal scene. Yet, they’ve sold out hundreds of shows, millions of albums, and toured all around the globe.  Obviously, their message resonates with someone.  It is apparent people understand them and are gravitated towards them.  No matter what your message or passion is, there is at least one person out there who understands you. There is someone who can level with you. You just have to keep your eyes open.

It’s good to learn things about the world but let’s start with the easiest thing, yourself. What do you know? What things are you good at? What is your specialty.  Are you a master or a specialist?  The skill that you are freakishly good at, that would blow the minds of students at a high school talent show, will be what we want to focus on.  This is the trick you can whip out at a small dinner party to show off your entertainment skills.    A few years ago I was at a pretty intimate dinner party with neighbors in the riverside community where my friend lived. We were all gathered in the kitchen as the food was finishing up cooking.  There was a young girl there named Samantha, who worked as an accountant. When the current conversation seemed to die down she told to check out a neat trick.  We watched as she went into the cupboard to grab four different glasses. She listened for the sound of crystal with the tap of her spoon.  Next, Samantha filled the crystal with different levels of water.  She delicately dipped the tips of her fingers in some of the water then rubbed them around the edges the crystal.  We watched and listened intently and after a couple notes we could make out a tune.  When Samantha was finished we all clapped in astonishment.  From that point on, she was the highlight of the party. Everyone wanted to know the 5W’s.

So, find out what you are good at. See if there are any clubs for that at your school or in your community. Join the club, take the class, master the course, and take over the scene. I’ve always been good at creating art with my hands. I’m good at organizing colors on things like furniture, clothes, and posters.  In high school, I started with basic art classes to work myself up to ceramics class.  By the time I got to the top classes I was the only guy in the class.  My artwork also had a reputation for being unique. A few classmates would always have something interesting to see about my work or petition me for advice on theirs.

Now, I take jewelry making classes at a local bead gallery downtown.  I’m still the only guy and I receive lots of petitions for jewelry design ideas.  I’m always meeting new people there. My guy friends are surprised when they find out I made some of the jewelry lying around my home.   Interesting art pieces are always a talking point.  It is good to have a few laying around your home. When I was growing up, my mother asked for my opinion on her clothing and shoe choices because she wasn’t good at it but she knew I was.

Subtleties of Black

Being assertive means standing up for yourself. These type of people are seen as powerful.  They stand up for what they believe is right without stepping over others.  They are the lions of the group, that believe, encourage, and fight for their friends.  If you apologize for little things quite frequently, try analyzing what you are apologizing for and if it is really necessary. Are you really sorry that you forgot to leave the orange juice out for your wife?  Does she care that you are sorry?  You can look more confident by laughing things off. Do your peers feel that your apologies are legitimate? Accept that bad things happen, people make mistakes, then move on.  If you never apologize for anything, then it’s time to start taking responsibility for your actions.  New friends will be attracted to your mature desire to take the high road.  Stand proud when you own up to something that you did. The opposite sex loves that. If you  are considered over-assertive then try to take time to observe other people’s viewpoints.  Find the positives in their ideas.  Take a chance on someone. Get to know them as a person then you will be able to trust them easier.  When in a negotiation, practice being silent, let someone else voice their ideas, and evade conflict with employees.  Your coworkers will notice how silent you have been. You will have more attention on you that way versus being aggressive. Dr. Ames and research assistant Mrs. Wazlawek from Columbia Business School conducted a psychological survey that found that the key to developing the right amount of assertiveness is self-awareness.  When engineers build bridges they can look at the math and tell that there is too much structural support in one section of the bridge.  However, it is hard for us to notice how overly assertive we have become.

Skills to use – Reverse Psychology and Courage

Reverse psychology not only works on kids but adults as well.  This behavior works the best on people with sensitive ego’s and people who hate being ordered around. Managers don’t like being told what to do because they are used to telling other people what to do. If you have an awesome idea at work and your boss isn’t as open minded as others, try telling him how bad it would be if we went with in direction ABC.  Tell him you don’t care what direction we take the project in as long as it’s not going ABC because that would just ruin things.  Sometimes the quickest way to acquire something isn’t the most direct way.  Part of dealing with different personalities is learning who you can directly ask for things with and why you have to work through some hurdles with first. Truthfully, we are all little kids at heart. As the average life span increases we strive to look younger. Everyone has a little childhood left inside them. It’s just buried under the mundane responsibilities of our daily lives. We want to be held, adored, etc. we are curious, greedy, and naive by nature. Being original takes courage. Lots of major media heroes are revered for their courage like Asland, Thor, and Elsa. Everyone liked those characters because they could count on them. Their courage affected their persona, making them look more powerful. You could have something in common with them.  As you go about your day look for someone you can help. Heroes come in all shapes and sizes. It is surprising how little things are appreciated by some people.  People remember the strangest little things about you that you wouldn’t have even thought twice about. Talk, listen, observe, find out what is on their mind, and you will get your chance to shine. Spying Turquoise
Elicitation is something that you may or may not have done unknowingly. I did it before I even knew it was an important skill.  It is the process of covertly extracting information from someone through conversation without letting them know the intended purpose of the conversation.  If mastered, you can use this skill to find out things about people to use for later.  I’ll let you decide what to use the information for. A master will also be able to detect and deny elicitation techniques used against him or her.

The FBI practiced elicitation before I did though, take some tips from their online counter-intelligence training.  Serious businesses use this tactic for non-public information gathering from competitors.  It is a combination of body language, poker face, and great conversation skills.  To practice your elicitation skills, try planning a surprise party for someone. If it is someone you don’t know then it will make the exercise more challenging.  Discover their food tastes, gift ideas, likes, and dislikes without them knowing. Here are some personality traits that are the most common to exploit: politeness to newcomers, appealing to an inflated ego, desire to feel knowledgeable about a topic, and  tendency  to gossip.